Got Milk? Malmö Makes MiLB History

When MiLB announced the Malmö Oat Milkers promotion earlier this year, I knew I had to be part of it. This groundbreaking initiative, part of Oatly’s multi-year partnership with MiLB, introduced a special game for each of the league’s 120 teams to honor the brand’s Swedish roots and their hometown of Malmö. As the first-ever national plant-based, non-dairy sponsor of MiLB, Oatly’s campaign was more than a novelty—it was a step toward reimagining traditions in baseball.

For one night, the Binghamton Rumble Ponies became the Malmö Oat Milkers, and I was thrilled to be a part of making this event unforgettable. While some organizations treated the promotion like just another obligation, we embraced the opportunity to make it special, ensuring our Malmö Oat Milkers game stood out as the best across the country.

The night kicked off with a ceremonial oat milk carton toss in place of the traditional first pitch—a nod to the theme that brought a smile to fans young and old. We designated a lucky section of the game, showering fans in that area with Malmö Oat Milkers swag. But the highlight of the evening was undoubtedly the contract signing of a young fan as our honorary “Fan Fielder.” Equipped with enthusiasm and imagination, they took on the role of an outfielder in the stands, embodying the fun and creativity this promotion represented.

When granted an opportunity to be part of history, I believe in going the extra mile to celebrate its significance. That’s what I aimed to do during this special night in Binghamton. From energizing the crowd to ensuring every moment felt unique and engaging, I gave everything I had to create a memorable experience for the fans.

Opportunities like this remind us of the joy and creativity that baseball can inspire. It’s not just about the game on the field; it’s about the memories and moments we create around it.